Fund Raising
The Ice Bucket Challenge’s effectiveness was also good news for a number of Lou Gehrig’s disease charity organizations. In 2014, the ALS Association, for example, earned $115 million in donations in just eight weeks. Furthermore, the majority of the funds raised were used to fund neurological disease research.
Fund Raising
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Doing It Again
The ALS Association was willing to repeat the campaign’s achievement the following year, considering the good it had done. However, the campaign failed to gain traction a second time. “I think we learned you can’t capture lightning in a bottle twice.” Brian Frederick, executive vice president of communications and development for the ALS Association, told Mashable in 2017.
Doing It Again
