Increasing Awareness
Of course, the green light campaign was not the first time that a non-profit has used social media to increase awareness for a good cause. That’s right, many charity campaigns have gone viral in recent years. All they had to do was capture the public’s attention and motivate them to participate.
Ice Bucket Challenge
The Ice Bucket Challenge from 2014 was one such viral scene, and as you would recall, it took the internet by storm. The task taught participants to drench themselves with a bucket of icy water while being recorded, as the name suggests. Following their soaking, they’d upload the video to social media and invite others to join them.