Cole Haan
Cole Haan is a luxury footwear brand that was named on USA Today’s list of at-risk firms in 2018. It began to shift its image by emphasizing athletic footwear rather than dress shoes. Unfortunately, this backfired. Apax Partners purchased this brand in 2013 and did away with Nike’s well-known comfort technology. Unfortunately, the company’s situation has yet to improve.
FullBeauty Brands Holdings Corp
FullBeauty Brands Holding Corp owns a number of plus-size women’s and men’s clothing lines. Jessica London, Roaman’s, Brylane Home, Ellos, Woman Within, fullbeauty.com, and KingSize are among its brands. They blame Amazon for the drop in sales. Its revenue fell by 30% in the first quarter of 2017. With new management in place, the company intends to increase sales and do things correctly.