Bebe
When Neda Mashouf, the creative director and wife of founder Manny Mashouf, departed the company, Bebe’s sales began to decline. The brand was founded in 1979. With the demise of shopping malls, the company faced numerous challenges. Bebe had a $4.6 million operating deficit in 2018. In addition, it paid $65 million to close retail outlets and focus on e-commerce.
David’s Bridal
Fancy gowns and extravagant wedding rituals appear to be a thing of the past. Instead, many brides are opting for less expensive weddings and more informal gowns. This is unfortunate for bridal gown stores such as David’s Bridal. This brand’s sales are rapidly declining. In addition, they have a $520 million loan and $270 million in unsecured notes due in 2020.