Who Was He?
He needed a name first. After all, it looked like a sign. It didn’t take long for the entire team to agree on “Tucson Prime.” The excitement of the occasion prompted Mariano to rush to his computer and produce Tucson’s one and only employee badge! You’d think the story would end there, but it only gets better from there!
It Spread Like Wildfire
Tucson’s reputation spread like wildfire through dealerships and Instagram. People began mailing him gifts, smiling at his video showers, and cooing when he showed them about or took them for a test drive. People began to visit the store solely to view the new mascot. Their dog soon received a fantastic invitation.